Kilgannon Wins Suzuki Motorcycle & ATV

ATLANTA (February 10, 2005) –— American Suzuki Motor Corporation's motorcycle and ATV dealers in the Southern region have selected Kilgannon McReynolds as their advertising agency of record. The agency will handle media and special promotions for the 325 Suzuki motorcycle and ATV dealers spanning from New Mexico to Florida.

“We were very impressed by the ideas and experience of the media team at Kilgannon McReynolds,” said Tom Decker, regional sales manager for American Suzuki, Southern region. “In addition, we liked the fact that the agency stressed the importance of ROI as it related to our business and soundly demonstrated their program for measuring campaign effectiveness.”

Kilgannon McReynolds pitched against several Atlanta agencies, including BKV Advertising and Char Baxter Communications. Incumbent Freebairn & Co. was not in the pitch.

“We are delighted to be representing Suzuki in the Southern region and have been working on ideas to drive traffic to dealer locations for SuzukiFest, one of the company's biggest promotions,” said Rena Kilgannon, president of Kilgannon McReynolds.

SuzukiFest is one of three major promotions Suzuki holds annually. The others include the Suzuki Summer Sizzler and QuadFair.

Billings are estimated to be $3 million. Suzuki's national agency is Colby and Partners, based in Santa Monica, Calif.

Kilgannon has been recognized as a leading full-service advertising agency for more than a decade. It specializes in increasing the profile and customer base of companies that fly below a consumer's radar. Kilgannon has built a list of clients that serve both national and international audiences. For more information contact:

Rena Kilgannon
404.876.2800
rena@kilgannon.com