KilgannonSays
Share this blog
Twitter
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
http://t.co/vrkJNrwo - Interesting ways the 2012 candidates are utilizing mobile like no other election before:
#DaltonATL #Election2012
http://t.co/yxJDCdHl - Will social media play a roll in the vote? Wednesday's debate was most tweeted event in US political history #DaltonATL
http://t.co/pWi2qtcb - Happy Friday! Check out this list of Daltonites on Twitter. #FF #DaltonATL
http://t.co/ittMuaVH - Myspace has unveiled its new profile design. Too little too late or an intriguing transformation?
#DaltonATL #myspace
http://t.co/C0CTWgk2
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
Flickr photos
Tag Archives: Television
Is GetGlue the social network TV fans have been waiting for?
Share As many of my coworkers can assume from my colorful desk, I am obsessed with television shows and movies. I have memorabilia from current shows such as True Blood and Project Runway as well as from classics such as … Continue reading
Posted in Engagement, Social Media
Tagged Angie Ahumada, engagement, GetGlue, Social Media, Television
View Comments
#Hashtag-a-vision
Share This was going to be a post about how much I hate the little hashtags that appear on my television screen during some of my favorite shows. “More stuff on my screen to distract me from enjoying my show?” … Continue reading
Posted in advertising
Tagged Advertising and Marketing, brand, engagement, Kurt Miller, Television
View Comments
Interacting with TV commercials à la Shazam
Share No doubt, the way Americans watch TV has changed. Just watching TV isn’t enough anymore. People are now splitting time between multiple screens. I recently read an article that said 40 percent of tablet and smartphone owners use their … Continue reading
Posted in advertising, Customer Experience
Tagged advertising, apps, commercials, engagement, Karie Hayden, Shazam, Smartphone, Television
View Comments
The Super Bowl – The Last Bastion of Mass Media
Share Why do companies keep forking out millions for a 30-second spot on the Super Bowl? Because in an increasingly fractured media world, there really isn’t anything else like this 3-hour, live sporting event. According to NBC, all the ad … Continue reading
Posted in advertising, Customer Experience
Tagged advertising, Anheuser-Busch, Coca-Cola, commercials, Doritos, DVR, football, General Motors, GoDaddy.com, Media, Stephen Weinstein, super bowl, Television, Toyota
View Comments
PanAm – has 60+ years of positive brand equity been forever tarnished?
Share When I saw that one of the lead shows in ABC’s primetime lineup this fall was named PanAm, I got excited. As a consumer I relished a primetime, network viewing option that wasn’t a crime drama or reality show. … Continue reading
Posted in Branding, Word of Mouth
Tagged ABC, Advertising and Marketing, brand, brand equity, Facebook, Pam Alvord, PanAm, Primetime, Television
View Comments
The Video “Monster”
Share Video games have always had their share of monsters, from Blinky, Inky, Pinky and Clyde in Pac-Man to Pyramid Head in Silent Hill. However, these days the real “monster” in terms of media consumption is video itself. Nielsen reported … Continue reading
Posted in Connection Planning, Customer Experience, customer research, Digital, Engagement, Video
Tagged Dave Capano, digital, internet, Measurement, Media, Nielsen, technology, Television, video games
View Comments
Brand Gumption. Does Your Brand Have a Strong Point of View?
Share Abercrombie & Fitch released a statement bribing Mike “the Situation” Sorrentino and the cast of The Jersey Shore to stop wearing their brand of clothing. Here’s what they released to the press: “We are deeply concerned that Mr. Sorrentino’s … Continue reading
Nine reasons the media revolution is really an evolution.
Share Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that … Continue reading
Posted in customer research, Engagement, Social Media
Tagged advertising, Arts, bandwidth hog, Broadband Internet access, business, Cable television, e book, Internet television, internet tv, iPhone, media expert, media landscape, media technology, social networking, Television, United States
View Comments
Hey, you got your commercial in my TV show!
Share Is it just me, or has product placement become so ridiculous that it’s almost comical? Used to be that purchased media within a movie or TV show was more of a prop or a subtle part of the scenery. … Continue reading
Posted in advertising, Branding
Tagged advertising, commercials, Kurt Miller, Marketing strategy, Media, paid placement, product placement, purchased media, Television, tv show
View Comments
