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- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
http://t.co/vrkJNrwo - Interesting ways the 2012 candidates are utilizing mobile like no other election before:
#DaltonATL #Election2012
http://t.co/yxJDCdHl - Will social media play a roll in the vote? Wednesday's debate was most tweeted event in US political history #DaltonATL
http://t.co/pWi2qtcb - Happy Friday! Check out this list of Daltonites on Twitter. #FF #DaltonATL
http://t.co/ittMuaVH - Myspace has unveiled its new profile design. Too little too late or an intriguing transformation?
#DaltonATL #myspace
http://t.co/C0CTWgk2
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
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Tag Archives: technology
Think Your Company’s Reputation Is Rock Solid? So Did Berkshire Hathaway.
Share Results of this year’s Harris Poll Reputation Quotient® (RQ) study recently were released, and several companies, including Berkshire Hathaway and Bank of America, are longing for the days of yesteryear. These companies, once regarded as firms with stellar reputations, … Continue reading
Posted in Business
Tagged Apple, Berkshire Hathaway, business, Debbie Dryden, google, innovation, leadership, technology
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Study Predicts Effects of Hyperconnected Lives
Share I’m a visual learner. I like to know how things work so that, as is often the case, I have an outside chance of fixing them if they become unresponsive (read: broken). To me, research is a form of … Continue reading
Posted in Digital, Engagement, Research
Tagged Dave Capano, digital, Information Age, technology
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Embrace the Power of Customer Analytics
Share Analytics technology has been changing rapidly and is now the No. 1 technology priority for both CIOs and CFOs, according to Gartner. The reason is clear. Nucleus Research recently released a report revealing that organizations get $10.66 of value … Continue reading
Posted in Engagement, Measurement
Tagged American Red Cross, analytics, customer analytics, customer data, Debbie Dryden, nonprofits, outreach, technology
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Planned Obsolescence
Share Last month, Advanced Micro Devices, Inc. (AMD) announced it was laying off 1,400 workers. The company has a new CEO, and it is not unusual when a new CEO comes into a troubled company that changes are made. Well, … Continue reading
Google+ Pages are now in business
Share When Google+ was introduced in late June, there was a lot of anticipation around the inclusion of brand pages. Well, last week Google officially launched Google+ Pages for brands and businesses. While Google+ Pages offer many of the same … Continue reading
Posted in Digital, Engagement, Social Media, Strategy
Tagged Advertising and Marketing, business, Customer service, Customer voice, digital, Direct Connect, engagement, Facebook, google, internet, Karie Hayden, Marketing strategy, Muppets, Social Media, Social network, technology, YouTube
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Participating on the GSA Jobs Panel
Share I was invited to participate in a discussion led by the head of the regional General Services Administration (GSA), part of the Obama administration, to talk about how small businesses like mine are faring in this economy. In addition, … Continue reading
Posted in Community
Tagged Advertising and Marketing, Atlanta, business, change, economy, General Services Administration, government, GSA, Jobs Panel, Obama, payroll tax rates, technology
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Tablets Spawn T-Commerce
Share We all know the story from the Old Testament. Moses comes down from Mount Sinai holding two tablets containing the Ten Commandments. If Moses had today’s tablets available, the world as we know it would probably be in better … Continue reading
Posted in advertising, Engagement, Measurement, Online Adveritising
Tagged business, Dave Capano, engagement, Facebook, IPad, Media, tablets, technology
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Mobile Marketing Lessons from My Lunch with Tommy Bowden
Share A few weeks ago, I had lunch with former Clemson football coach Tommy Bowden (please don’t hate me). To be honest, I was one of one hundred guests who were attending a luncheon hosted by a cable sports network … Continue reading
Attention Marketers: Your lead gen practices are making me look like a bitch
Share I admit it. I am an information junkie. If you send me a link to a white paper, I’ll probably download and print it. (Apologies to the environmentalists, but I prefer reading from my deck vs. my desk.) Add … Continue reading
Posted in advertising, Community, customer research, Direct Mail
Tagged advertising, digital, email, lead gen, Marketing and Advertising, Marketing strategy, Pam Alvord, strategy, technology
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