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- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
http://t.co/vrkJNrwo - Interesting ways the 2012 candidates are utilizing mobile like no other election before:
#DaltonATL #Election2012
http://t.co/yxJDCdHl - Will social media play a roll in the vote? Wednesday's debate was most tweeted event in US political history #DaltonATL
http://t.co/pWi2qtcb - Happy Friday! Check out this list of Daltonites on Twitter. #FF #DaltonATL
http://t.co/ittMuaVH - Myspace has unveiled its new profile design. Too little too late or an intriguing transformation?
#DaltonATL #myspace
http://t.co/C0CTWgk2
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
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Tag Archives: Social Media
When Facebook Goes Public. The demise of all other media.
Share Wall Street rumors say that Facebook may go public next spring. Hedge funds are currently stalking every Facebook employee and stockholder trying to grab pre-public offered shares for their portfolio. The valuation they are putting on Facebook shares translates … Continue reading
If a Facebook contest is in your future… know the rules
Share Contests have become increasingly popular in social media outlets, with Facebook being the channel of choice. Companies see contests as a way to expand their customer base, and individuals are always motivated by the possibility of getting something for … Continue reading
Posted in advertising, Digital, Social Media, Strategy
Tagged Advertising and Marketing, Debbie Dryden, digital, Facebook, Marketing strategy, Social Media, strategy
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Community Relationship-Building through Social Media
Share Let’s face it. Social media is NOT going away. And if you’re a fan of the videos “Shift Happens,”you understand how tools of communication continue to evolve and the number of people that are reached multiplies. But never before … Continue reading
Posted in advertising, Customer Experience, Engagement, Social Media
Tagged advertising, business, Customer, digital, Facebook, Jonathan Ginburg, Social Media, tools of communication, Twitter
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New and Improved: 15 Reasons Why Marketing Is Like a Road Trip
Share As the summer kicks into full gear and people everywhere are planning family road trips, I was inspired to update my previous blog, adding 5 more parallels between the wonderful world of marketing and the classic American road trip. … Continue reading
Posted in advertising, Social Media
Tagged advertising, Advertising and Marketing, brand, digital, marketing, Pam Alvord, Social Media, strategy
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Anything But Business As Usual
Share While apprehension and uncertainly continue to rule the day, and bumps in the road continue to occur, ad spending is beginning to bounce back. Many agencies and media companies have reported strong earnings and growth rates during the first … Continue reading
Tips to be the “Best” in B2B Social Media
Share We often hear about B2C companies such as Zappos and Old Spice that excel at social media, but what about B2B companies? Is social media a sound marketing channel for these organizations? The answer is a resounding yes! In … Continue reading
Posted in advertising, Digital, Online Adveritising, Social Media
Tagged advertising, b2b companies, b2b marketers, business strategy, business-to-business, company, customer relationships, digital, marketing, marketing efforts, Marketing strategy, measurement tools, media metrics, media strategy, Old Spice, sharing tools, Social Media, Twitter, YouTube, zappos
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The Growing Influence of Consumer Generated Media
Share Consumer Generated Media (CGM) is shaping up to be the next evolution in word-of-mouth advertising. The concept is humorously exhibited in “The Joneses,” a 2010 indie film starring Demi Moore and David Duchovny. The film depicts a family of … Continue reading
No budget for social media monitoring? No problem.
Share These days, most companies don’t have the luxury of spending thousands of dollars a month on tools to monitor and report on Consumer Generated Media (CGM) about their brand. But that’s what it costs for the leading, comprehensive social … Continue reading
How to get more than you pay for
Share One of the adages of the advertising business has been that inevitably, “You get what you pay for.” When presented with opportunities that seem too good to be true, they almost always are. However, today marketers are faced with … Continue reading
Crisis Communications Steps for the Social Media Era
Share It used to be that crisis communications managers had the power to “beat” the media cycle. They had a window of time, albeit small, to gather the crisis team in a war room and assess the situation in order … Continue reading
Posted in Social Media
Tagged Blogpulse, BuzzLogic, Crisis, Crisis communication, Debbie Dryden, dialogue, Google Alerts, online, Social Media, Technorati, Trackur, Twitter
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