Tag Archives: online

The Hunger Games Takes Theaters and Social Media by Storm

Share The marketing behind The Hunger Games perfectly blended traditional and online advertising to create tremendous buzz for the movie, which appealed to both fanatics like myself and people who knew nothing of the world of Panem.  The strategy definitely … Continue reading

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Black Friday…Where does it go from here?

Share As I was sitting around recovering from overeating all my favorite holiday foods, I admit I was excited about all the Black Friday deals. I was plotting where to go, what I needed to buy, and when to do … Continue reading

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What does a store’s Black Friday hours say about its brand?

Share A time-honored holiday will soon be upon us, where many families gather together to spend time with each other to focus on what’s really important to them.  No, I’m not talking about Thanksgiving; not in our consumer-driven society.  Black … Continue reading

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Want to improve your e-mail marketing? It’s time to get personal

Share I recently had the chance to attend an e-mail marketing conference where marketers from across the country came together to discuss best practices, new technologies, and ways to better reach their customers.  Although there was a lot of really … Continue reading

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Crisis Communications Steps for the Social Media Era

Share It used to be that crisis communications managers had the power to “beat” the media cycle.  They had a window of time, albeit small, to gather the crisis team in a war room and assess the situation in order … Continue reading

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Banners suck. Long live advertising.

Share I’m encouraged by some very recent news concerning online advertising. MSNBC (msnbc.msn.com) just rolled out a redesign of their site—Monday 6/28. Part of their redesign philosophy is that Web ads should be large and not relegated to the edges of … Continue reading

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