Tag Archives: Mike Reineck

When Facebook Goes Public. The demise of all other media.

Posted on July 6, 2011 by admin

Share Wall Street rumors say that Facebook may go public next spring. Hedge funds are currently stalking every Facebook employee and stockholder trying to grab pre-public offered shares for their portfolio. The valuation they are putting on Facebook shares translates … Continue reading →

Posted in customer research, Digital, Engagement, Online Adveritising, Research, Social Media | Tagged , , , , , , , , | View Comments

Are logjams in web analytic tag deployments giving new meaning to “waiting in the tag line”

Posted on June 9, 2011 by admin

Share This used to refer to the process of getting a new license plate for your car.  In today’s digital world, it now refers to the equally frustrating task of waiting in a new sort of queue – the log … Continue reading →

Posted in Digital, Measurement | Tagged , , , , , , , , , , , , , , , | View Comments

Who is Googling Your Name? Or why single-channel analysis does not work in a multichannel world

Posted on March 29, 2011 by admin

Share Recently, while on Facebook, I was targeted by a display ad for a product relating to a book on my “favorites” list. I didn’t click on the ad and went on about my business.  However, later that evening, on … Continue reading →

Posted in Measurement, Online Adveritising, Social Media | Tagged , , , , , , , , , , , , , , , , | View Comments

When CPC and CPM Meet

Posted on October 12, 2010 by admin

Share DoubleClick recently released its benchmark figures for 2009. The overall Click-Through Rate (CTR) clocked in at a whopping 0.1%, which is comparable to the figure for 2008. For those of you not quick with a percentage, that means that … Continue reading →

Posted in advertising, Measurement | Tagged , , , , , , , , , , , , , | View Comments