Tag Archives: Mike Reineck

When Facebook Goes Public. The demise of all other media.

Share Wall Street rumors say that Facebook may go public next spring. Hedge funds are currently stalking every Facebook employee and stockholder trying to grab pre-public offered shares for their portfolio. The valuation they are putting on Facebook shares translates … Continue reading

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Are logjams in web analytic tag deployments giving new meaning to “waiting in the tag line”

Share This used to refer to the process of getting a new license plate for your car.  In today’s digital world, it now refers to the equally frustrating task of waiting in a new sort of queue – the log … Continue reading

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Who is Googling Your Name? Or why single-channel analysis does not work in a multichannel world

Share Recently, while on Facebook, I was targeted by a display ad for a product relating to a book on my “favorites” list. I didn’t click on the ad and went on about my business.  However, later that evening, on … Continue reading

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When CPC and CPM Meet

Share DoubleClick recently released its benchmark figures for 2009. The overall Click-Through Rate (CTR) clocked in at a whopping 0.1%, which is comparable to the figure for 2008. For those of you not quick with a percentage, that means that … Continue reading

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