Tag Archives: Marketing strategy

Does the Media Mix Matter?

Share In case you’ve missed it, there’s a digital revolution going on that has redefined and framed the industry that we know and love as advertising. With this almost constant change in media delivery systems, one question needs to be … Continue reading

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Kilgannon’s Top 11 Blogs of 2011

Share January is the month for both moving forward and evaluating the past.  In that spirit, here’s a summary of last year’s marketing landscape based on Kilgannon’s top 11 blogs of 2011. The QR Code Question QR codes were one … Continue reading

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Seven Strategies to Extend the Reach of Your Marketing Messages

Share Recently, I attended Silverpop’s Agent ROI Digital Marketing Tour as it made its annual stop here in Atlanta. I was encouraged to go by a colleague, and in retrospect, I’m really glad that I went! There was a ton … Continue reading

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Google+ Pages are now in business

Share When Google+ was introduced in late June, there was a lot of anticipation around the inclusion of brand pages. Well, last week Google officially launched Google+ Pages for brands and businesses. While Google+ Pages offer many of the same … Continue reading

Posted in Digital, Engagement, Social Media, Strategy | Tagged , , , , , , , , , , , , , , , , | View Comments

Insurance marketers have something going on besides deep pockets.

Share Yes, it’s true – they spend a LOT. In the property and casualty insurance category alone, the 2010 advertising spend topped $5 billion, with more than half of that spent by the top four brands (Allstate, GEICO, Progressive, and … Continue reading

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Brain Food for Marketing Strategy Development

Share Developing an effective marketing strategy was the #1 priority identified by CMOs and other senior marketing executives in a survey Kilgannon recently conducted.  Three out of four respondents wanted to either build a more formalized strategic plan or ensure … Continue reading

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Is There Too Much Advertising?

Share This question was the title of an article in Harper’s Magazine by Otto Kleppner, back in 1951, when there were only three TV networks, one phone company, and no internet. Where I grew up, in Washington, DC, there were … Continue reading

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Look to Local Sports for Marketing Options

Share Sports marketing is the art of transferring the passion fans have for a team to a brand. Many small business owners believe sports marketing is cost prohibitive. However, a well-developed marketing plan involving local leagues can be just as … Continue reading

Posted in advertising, Community, Connection Planning, Customer Experience, Engagement, local advertising, Strategy | Tagged , , , , , , | View Comments

Do Marketing and Advertising Have Recession Fatigue?

Share I have a bad case of recession fatigue. We have been living in a 3-year-plus recession, and every time someone says we’re coming out of it – or that next year will be the year we are finally “recovered” … Continue reading

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Attention Marketers: Your lead gen practices are making me look like a bitch

Share I admit it.  I am an information junkie.  If you send me a link to a white paper, I’ll probably download and print it.  (Apologies to the environmentalists, but I prefer reading from my deck vs. my desk.)  Add … Continue reading

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