Tag Archives: LinkedIn

How to get more than you pay for

Share One of the adages of the advertising business has been that inevitably, “You get what you pay for.” When presented with opportunities that seem too good to be true, they almost always are. However, today marketers are faced with … Continue reading

Posted in Digital, Engagement | Tagged , , , , , , , , , , , , , , | View Comments

Making Your Customers Comfortable

Share A big part of what makes the online arena attractive to marketers is the ability to engage customers and potential customers in a variety of ways. The most important “engagement” aspect, however, is a user’s experience with the site. … Continue reading

Posted in Online Store | Tagged , , , , , , , , | View Comments

The five stages of social media grief. Or how I learned to stop worrying about the bomb.

Share In the last couple years, we in advertising and marketing have had to deal with a lot of what could be called destructive change. Part of this has been from the economy, and also a good deal has come … Continue reading

Posted in Social Media | Tagged , , , , , , , | View Comments

Three steps to a successful direct mail campaign when using variable data

Share I’m not the Unabomber! My heritage has granted me the opportunity to be the recipient of endless spelling variations of my last name.  Some have been comical, some have been insulting, and some have been downright mind-boggling.  I do … Continue reading

Posted in Ad Agencies, Direct Mail | Tagged , , , , , , , , | View Comments