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- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
http://t.co/vrkJNrwo - Interesting ways the 2012 candidates are utilizing mobile like no other election before:
#DaltonATL #Election2012
http://t.co/yxJDCdHl - Will social media play a roll in the vote? Wednesday's debate was most tweeted event in US political history #DaltonATL
http://t.co/pWi2qtcb - Happy Friday! Check out this list of Daltonites on Twitter. #FF #DaltonATL
http://t.co/ittMuaVH - Myspace has unveiled its new profile design. Too little too late or an intriguing transformation?
#DaltonATL #myspace
http://t.co/C0CTWgk2
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
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Tag Archives: internet
What does a store’s Black Friday hours say about its brand?
Share A time-honored holiday will soon be upon us, where many families gather together to spend time with each other to focus on what’s really important to them. No, I’m not talking about Thanksgiving; not in our consumer-driven society. Black … Continue reading
Posted in Branding, Customer Experience, Engagement
Tagged Black Friday, brand, brand image, brand integrity, business, holiday, internet, Kohls, Macy's, online, Sears, shop, Target, Thanksgiving, Wal-Mart
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Google+ Pages are now in business
Share When Google+ was introduced in late June, there was a lot of anticipation around the inclusion of brand pages. Well, last week Google officially launched Google+ Pages for brands and businesses. While Google+ Pages offer many of the same … Continue reading
Posted in Digital, Engagement, Social Media, Strategy
Tagged Advertising and Marketing, business, Customer service, Customer voice, digital, Direct Connect, engagement, Facebook, google, internet, Karie Hayden, Marketing strategy, Muppets, Social Media, Social network, technology, YouTube
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One More Thing From Steve Jobs
Share The most popular topic of appropriated blog content over the last few weeks has unquestionably been Steve Jobs. Hundreds of blogs have been repurposing his lessons for success. At best, these rules are what we like to call “aspirational.” … Continue reading
Posted in advertising, Digital, Measurement
Tagged Advertising and Marketing, Apple, blog, brand, commercials, compelling, internet, iPhone, Steve Jobs
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Retargeting: Victim or Value?
Share There’s no sense denying it. It’s time to stop running and hiding. They found me. I have been targeted. Actually, the correct phrase is RE-targeted. I am receiving online advertisements based on the places I go and the keywords … Continue reading
Mobile Marketing Lessons from My Lunch with Tommy Bowden
Share A few weeks ago, I had lunch with former Clemson football coach Tommy Bowden (please don’t hate me). To be honest, I was one of one hundred guests who were attending a luncheon hosted by a cable sports network … Continue reading
The Video “Monster”
Share Video games have always had their share of monsters, from Blinky, Inky, Pinky and Clyde in Pac-Man to Pyramid Head in Silent Hill. However, these days the real “monster” in terms of media consumption is video itself. Nielsen reported … Continue reading
Posted in Connection Planning, Customer Experience, customer research, Digital, Engagement, Video
Tagged Dave Capano, digital, internet, Measurement, Media, Nielsen, technology, Television, video games
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Right time and right place: The effectiveness of QR codes
Share Earlier this year, I wrote an article on how QR codes make great marketing tools. As a reminder, QR codes create a new opportunity to enhance the relationship with a customer/prospect who has already engaged with the brand, building … Continue reading
Behavioral Targeting; A Service That Consumers Should Embrace
Share A few years ago I researched ski vacations, digging through the first 10 “ski”-related sites that Google directed me to. Later that day as I booked my flight, a roll-out banner appeared in impressive fashion promoting ski-in, ski-out condo … Continue reading
When Facebook Goes Public. The demise of all other media.
Share Wall Street rumors say that Facebook may go public next spring. Hedge funds are currently stalking every Facebook employee and stockholder trying to grab pre-public offered shares for their portfolio. The valuation they are putting on Facebook shares translates … Continue reading
Want to improve your e-mail marketing? It’s time to get personal
Share I recently had the chance to attend an e-mail marketing conference where marketers from across the country came together to discuss best practices, new technologies, and ways to better reach their customers. Although there was a lot of really … Continue reading
