Tag Archives: google

The Law of Unintended Consequences

Share Much has been written (and rightly so) about the value of paid-search advertising and its ability to deliver potential customers actively seeking information about a product or service. And advertisers have bought into the paid-search model in a big … Continue reading

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Share Image via CrunchBase I got an iPad last week. I must confess, I’ve been hustling so much on client business that I haven’t had a chance to really give it much of a test drive. I’m probably risking having … Continue reading

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They’re Talking about You. The Importance of Monitoring Social Media

Share Your customers are talking about you.  Are you listening? With the explosion of social media outlets and people talking about your brand as well as your competitors, it has become more important to monitor this space for several reasons.  … Continue reading

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Just because it’s social media, it doesn’t mean you can ignore search

Share When we begin assisting our clients in their social media efforts, one of the most common mistakes we find is a lack of consideration for search. Many times we even have difficulty finding their Web pages ourselves. The assumption … Continue reading

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