Tag Archives: engagement

Is GetGlue the social network TV fans have been waiting for?

Share As many of my coworkers can assume from my colorful desk, I am obsessed with television shows and movies.  I have memorabilia from current shows such as True Blood and Project Runway as well as from classics such as … Continue reading

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…Pinterest for your business, Continued

Share In my previous blog article, I explained how Pinterest can work for B2B businesses. If Pinterest is right for your business, how do you get started? How do you reach your audience and make sure your account is helping … Continue reading

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Share This was going to be a post about how much I hate the little hashtags that appear on my television screen during some of my favorite shows. “More stuff on my screen to distract me from enjoying my show?”  … Continue reading

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Digital engagement lessons for B2B and B2C

Share Today, there are so many channels for interacting with (and sharing our passion for) the brands we love or admire, many of them online.  Our insatiable demand for instant gratification is fed by giant digital spoonfuls of new content … Continue reading

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Interacting with TV commercials à la Shazam

Share No doubt, the way Americans watch TV has changed.  Just watching TV isn’t enough anymore. People are now splitting time between multiple screens. I recently read an article that said 40 percent of tablet and smartphone owners use their … Continue reading

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Does the Media Mix Matter?

Share In case you’ve missed it, there’s a digital revolution going on that has redefined and framed the industry that we know and love as advertising. With this almost constant change in media delivery systems, one question needs to be … Continue reading

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Kilgannon’s Top 11 Blogs of 2011

Share January is the month for both moving forward and evaluating the past.  In that spirit, here’s a summary of last year’s marketing landscape based on Kilgannon’s top 11 blogs of 2011. The QR Code Question QR codes were one … Continue reading

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Seven Strategies to Extend the Reach of Your Marketing Messages

Share Recently, I attended Silverpop’s Agent ROI Digital Marketing Tour as it made its annual stop here in Atlanta. I was encouraged to go by a colleague, and in retrospect, I’m really glad that I went! There was a ton … Continue reading

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Google+ Pages are now in business

Share When Google+ was introduced in late June, there was a lot of anticipation around the inclusion of brand pages. Well, last week Google officially launched Google+ Pages for brands and businesses. While Google+ Pages offer many of the same … Continue reading

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The Creativity Conundrum

Share Many executives say they desire creativity, but when it comes to approving new marketing ideas and advertising concepts, they stick to what’s safe.  Turns out that there may be a psychological reason Why People Desire But Reject Creative Ideas.  … Continue reading

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