Tag Archives: digital

The Video “Monster”

Share Video games have always had their share of monsters, from Blinky, Inky, Pinky and Clyde in Pac-Man to Pyramid Head in Silent Hill. However, these days the real “monster” in terms of media consumption is video itself. Nielsen reported … Continue reading

Posted in Connection Planning, Customer Experience, customer research, Digital, Engagement, Video | Tagged , , , , , , , , | View Comments

Right time and right place: The effectiveness of QR codes

Share Earlier this year, I wrote an article on how QR codes make great marketing tools. As a reminder, QR codes create a new opportunity to enhance the relationship with a customer/prospect who has already engaged with the brand, building … Continue reading

Posted in advertising, Branding, customer research, Digital, Engagement, Online Adveritising, Social Media, Word of Mouth | Tagged , , , , , , , , | View Comments

Behavioral Targeting; A Service That Consumers Should Embrace

Share A few years ago I researched ski vacations, digging through the first 10 “ski”-related sites that Google directed me to. Later that day as I booked my flight, a roll-out banner appeared in impressive fashion promoting ski-in, ski-out condo … Continue reading

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Developing Owned Media – an Enduring Platform for Your Brand

Share Many campaigns have a timeframe – whether it be a seasonal or quarterly promo, limited-time offer, or new product or service launch. These types of campaigns can benefit your bottom line, but wouldn’t it be great if the engagement … Continue reading

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Do location-based social media sites have any business value, or are they just silly games?

Share I find myself getting into arguments regularly about the use of location-based sites and services like Foursquare and Facebook Places.  Ironically, it’s often with other ad people, but I’ve even gotten into it with my teenager.  “Why do you … Continue reading

Posted in advertising, Branding, Customer Experience, Digital, Engagement, local advertising, Online Adveritising, Social Media, Word of Mouth | Tagged , , , , , , , , , , , , , , , , , | View Comments

Google+ is here. What will marketers do about it?

Share Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this.  My first impression is that it is no Google Wave, … Continue reading

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QR Codes-Style vs. Substance

Share In a recent post, Jonathan wrote about QR codes as one of the hot trends of 2011.  For the record, I completely agree with him.  It seems like every brand is trying to add a QR code to their … Continue reading

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If a Facebook contest is in your future… know the rules

Share Contests have become increasingly popular in social media outlets, with Facebook being the channel of choice.  Companies see contests as a way to expand their customer base, and individuals are always motivated by the possibility of getting something for … Continue reading

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Community Relationship-Building through Social Media

Share Let’s face it. Social media is NOT going away. And if you’re a fan of the videos “Shift Happens,”you understand how tools of communication continue to evolve and the number of people that are reached multiplies. But never before … Continue reading

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Texting instead of talking. Is SMS an opportunity for marketers?

Share I’ve been texting periodically over the last several years, but most recently it has stepped up. Maybe it’s because my friends, colleagues, and family are all on smart devices, or maybe we just don’t want to talk as much … Continue reading

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