Tag Archives: Dave Capano

Study Predicts Effects of Hyperconnected Lives

Share I’m a visual learner. I like to know how things work so that, as is often the case, I have an outside chance of fixing them if they become unresponsive (read: broken). To me, research is a form of … Continue reading

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Does the Media Mix Matter?

Share In case you’ve missed it, there’s a digital revolution going on that has redefined and framed the industry that we know and love as advertising. With this almost constant change in media delivery systems, one question needs to be … Continue reading

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Time to Grow Up

Share If you’re like me, you get bombarded each week with a number of e-mails referencing the latest study that shows “XX% of Internet users purchase/visit/prefer…(you fill in the blank).” There have been literally a hundred of these within the … Continue reading

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Tablets Spawn T-Commerce

Share We all know the story from the Old Testament. Moses comes down from Mount Sinai holding two tablets containing the Ten Commandments. If Moses had today’s tablets available, the world as we know it would probably be in better … Continue reading

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The Video “Monster”

Share Video games have always had their share of monsters, from Blinky, Inky, Pinky and Clyde in Pac-Man to Pyramid Head in Silent Hill. However, these days the real “monster” in terms of media consumption is video itself. Nielsen reported … Continue reading

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How Gender Difference Should Influence the Mix of Paid, Earned and Brand Media

Share Men and women are different. There, I’ve said it. And, they should be treated differently, especially when it comes to marketing. We’ve known for years that different messages resonate with different audiences based on a number of factors, including gender, age, … Continue reading

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The case for relevance. How to improve your website performance

Share Engagement, customer interaction, stickiness, average page views, and bounce rates are all terms we know in the context of website analysis.  The desired goal, of course, is having a customer take some form of desired action (a sale, a … Continue reading

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How to get more than you pay for

Share One of the adages of the advertising business has been that inevitably, “You get what you pay for.” When presented with opportunities that seem too good to be true, they almost always are. However, today marketers are faced with … Continue reading

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Making Your Customers Comfortable

Share A big part of what makes the online arena attractive to marketers is the ability to engage customers and potential customers in a variety of ways. The most important “engagement” aspect, however, is a user’s experience with the site. … Continue reading

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It’s Déjà vu all over again

Share As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the … Continue reading

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