Category Archives: Word of Mouth

Digital engagement lessons for B2B and B2C

Share Today, there are so many channels for interacting with (and sharing our passion for) the brands we love or admire, many of them online.  Our insatiable demand for instant gratification is fed by giant digital spoonfuls of new content … Continue reading

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“Positively Outrageous Service” – The Key to Account Service

Share Positively Outrageous Service, what is that? Well, allow me to explain… A few years ago, I read a book about how to generate success with clients. In this book, Positively Outrageous Service: How to Delight and Astound Your Customers … Continue reading

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PanAm – has 60+ years of positive brand equity been forever tarnished?

Share When I saw that one of the lead shows in ABC’s primetime lineup this fall was named PanAm, I got excited. As a consumer I relished a primetime, network viewing option that wasn’t a crime drama or reality show. … Continue reading

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When It Comes to Promotional Giveaway Campaigns, Chick-fil-A Does It Right!

Share If you didn’t take advantage of Chick-fil-A’s “Free Breakfast Entrée” promotion then you simply weren’t paying attention. For those of you who don’t roll out of bed until noon, Chick-fil-A promoted their breakfast menu to millions of consumers by … Continue reading

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Four Lessons in Brand Loyalty from College Football

Share It’s that time of year. College football season kicks off this week. With it comes millions of fans. Companies dream of faithful followers, pledging allegiance to their product. College football has the most fanatical brand zealots around, supporting their … Continue reading

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Don’t Ignore Your Internal Audiences

Share I’m sure you’ve heard the saying that “everyone is in marketing.”  Although classically trained marketing professionals don’t like to readily admit it, there is a good bit of truth to this statement. Employees and other internal audiences are key … Continue reading

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Brand Gumption. Does Your Brand Have a Strong Point of View?

Share Abercrombie & Fitch released a statement bribing Mike “the Situation” Sorrentino and the cast of The Jersey Shore to stop wearing their brand of clothing. Here’s what they released to the press: “We are deeply concerned that Mr. Sorrentino’s … Continue reading

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Right time and right place: The effectiveness of QR codes

Share Earlier this year, I wrote an article on how QR codes make great marketing tools. As a reminder, QR codes create a new opportunity to enhance the relationship with a customer/prospect who has already engaged with the brand, building … Continue reading

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Do location-based social media sites have any business value, or are they just silly games?

Share I find myself getting into arguments regularly about the use of location-based sites and services like Foursquare and Facebook Places.  Ironically, it’s often with other ad people, but I’ve even gotten into it with my teenager.  “Why do you … Continue reading

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The Growing Influence of Consumer Generated Media

Share Consumer Generated Media (CGM) is shaping up to be the next evolution in word-of-mouth advertising.  The concept is humorously exhibited in “The Joneses,” a 2010 indie film starring Demi Moore and David Duchovny.  The film depicts a family of … Continue reading

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