KilgannonSays
Share this blog
Twitter
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
http://t.co/vrkJNrwo - Interesting ways the 2012 candidates are utilizing mobile like no other election before:
#DaltonATL #Election2012
http://t.co/yxJDCdHl - Will social media play a roll in the vote? Wednesday's debate was most tweeted event in US political history #DaltonATL
http://t.co/pWi2qtcb - Happy Friday! Check out this list of Daltonites on Twitter. #FF #DaltonATL
http://t.co/ittMuaVH - Myspace has unveiled its new profile design. Too little too late or an intriguing transformation?
#DaltonATL #myspace
http://t.co/C0CTWgk2
- Even presidential candidates need to create a distinct brand and market to the public. #DaltonATL #Election2012
Flickr photos
Category Archives: Word of Mouth
Digital engagement lessons for B2B and B2C
Share Today, there are so many channels for interacting with (and sharing our passion for) the brands we love or admire, many of them online. Our insatiable demand for instant gratification is fed by giant digital spoonfuls of new content … Continue reading
Posted in Engagement, Social Media, Word of Mouth
Tagged AMC, business, digital, engagement, walking dead
View Comments
“Positively Outrageous Service” – The Key to Account Service
Share Positively Outrageous Service, what is that? Well, allow me to explain… A few years ago, I read a book about how to generate success with clients. In this book, Positively Outrageous Service: How to Delight and Astound Your Customers … Continue reading
PanAm – has 60+ years of positive brand equity been forever tarnished?
Share When I saw that one of the lead shows in ABC’s primetime lineup this fall was named PanAm, I got excited. As a consumer I relished a primetime, network viewing option that wasn’t a crime drama or reality show. … Continue reading
Posted in Branding, Word of Mouth
Tagged ABC, Advertising and Marketing, brand, brand equity, Facebook, Pam Alvord, PanAm, Primetime, Television
View Comments
When It Comes to Promotional Giveaway Campaigns, Chick-fil-A Does It Right!
Share If you didn’t take advantage of Chick-fil-A’s “Free Breakfast Entrée” promotion then you simply weren’t paying attention. For those of you who don’t roll out of bed until noon, Chick-fil-A promoted their breakfast menu to millions of consumers by … Continue reading
Posted in advertising, Branding, Community, Customer Experience, Engagement, Social Media, Word of Mouth
Tagged Advertising and Marketing, brand, Brandon Holcomb, Breakfast, business, Chick-fil-A, compelling, customer database, Customer service, engagement, Facebook, Giveaways, Promotions, Public relations, Twitter
View Comments
Four Lessons in Brand Loyalty from College Football
Share It’s that time of year. College football season kicks off this week. With it comes millions of fans. Companies dream of faithful followers, pledging allegiance to their product. College football has the most fanatical brand zealots around, supporting their … Continue reading
Posted in advertising, Branding, Connection Planning, Customer Experience, Engagement, local advertising, Social Media, Strategy, Uncategorized, Word of Mouth
Tagged Advertising and Marketing, brand, brand loyalty, engagement, football, Hawaii, Karie Hayden, Longhorn Network, NCAA Football, Notre Dame, Oregon, Pitt, Twitter, YouTube
View Comments
Brand Gumption. Does Your Brand Have a Strong Point of View?
Share Abercrombie & Fitch released a statement bribing Mike “the Situation” Sorrentino and the cast of The Jersey Shore to stop wearing their brand of clothing. Here’s what they released to the press: “We are deeply concerned that Mr. Sorrentino’s … Continue reading
Right time and right place: The effectiveness of QR codes
Share Earlier this year, I wrote an article on how QR codes make great marketing tools. As a reminder, QR codes create a new opportunity to enhance the relationship with a customer/prospect who has already engaged with the brand, building … Continue reading
Do location-based social media sites have any business value, or are they just silly games?
Share I find myself getting into arguments regularly about the use of location-based sites and services like Foursquare and Facebook Places. Ironically, it’s often with other ad people, but I’ve even gotten into it with my teenager. “Why do you … Continue reading
Posted in advertising, Branding, Customer Experience, Digital, Engagement, local advertising, Online Adveritising, Social Media, Word of Mouth
Tagged advertising, Advertising and Marketing, brand, business, Business Services, Deals, digital, Ellen Repasky, Facebook, Feedback, Foursquare, LBM, Location Based Marketing, Offers, Online Communities, Promotions, Social Media, technology
View Comments
The Growing Influence of Consumer Generated Media
Share Consumer Generated Media (CGM) is shaping up to be the next evolution in word-of-mouth advertising. The concept is humorously exhibited in “The Joneses,” a 2010 indie film starring Demi Moore and David Duchovny. The film depicts a family of … Continue reading
