Category Archives: Community

Participating on the GSA Jobs Panel

Share I was invited to participate in a discussion led by the head of the regional General Services Administration (GSA), part of the Obama administration, to talk about how small businesses like mine are faring in this economy. In addition, … Continue reading

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Look to Local Sports for Marketing Options

Share Sports marketing is the art of transferring the passion fans have for a team to a brand. Many small business owners believe sports marketing is cost prohibitive. However, a well-developed marketing plan involving local leagues can be just as … Continue reading

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Mobile Marketing Lessons from My Lunch with Tommy Bowden

Share A few weeks ago, I had lunch with former Clemson football coach Tommy Bowden (please don’t hate me). To be honest, I was one of one hundred guests who were attending a luncheon hosted by a cable sports network … Continue reading

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When It Comes to Promotional Giveaway Campaigns, Chick-fil-A Does It Right!

Share If you didn’t take advantage of Chick-fil-A’s “Free Breakfast Entrée” promotion then you simply weren’t paying attention. For those of you who don’t roll out of bed until noon, Chick-fil-A promoted their breakfast menu to millions of consumers by … Continue reading

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Attention Marketers: Your lead gen practices are making me look like a bitch

Share I admit it.  I am an information junkie.  If you send me a link to a white paper, I’ll probably download and print it.  (Apologies to the environmentalists, but I prefer reading from my deck vs. my desk.)  Add … Continue reading

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Platform-based cause-related marketing a catalyst for social change

Share Although the concept is not new, cause-related marketing has become a hot topic recently.  In his opening remarks at the Business Marketing Association annual conference, marketing executive Roy Spence said today’s marketers need to “move beyond the ‘four Ps’ … Continue reading

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The Growing Influence of Consumer Generated Media

Share Consumer Generated Media (CGM) is shaping up to be the next evolution in word-of-mouth advertising.  The concept is humorously exhibited in “The Joneses,” a 2010 indie film starring Demi Moore and David Duchovny.  The film depicts a family of … Continue reading

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Communications plan or connections plan. Using connection planning to target and engage customers during the buying cycle.

Share When most marketers develop a communications plan, they start with their product or service, determining the target audience that represents the greatest revenue opportunity.  Smart marketers dig deeper to identify target insights, high-opportunity vertical segments or underdeveloped regions. But … Continue reading

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Thank you for sharing.

Share Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it … Continue reading

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Rattlesnakes and Mullets?

Share As a business-school student, I dreamed of the day I would graduate and work in the glamorous world of advertising…where my days would be filled with photo shoots, wardrobe selections, high-profile events with clients, and TV commercials at exotic … Continue reading

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