As the summer kicks into full gear and people everywhere are planning family road trips, I was inspired to update my previous blog, adding 5 more parallels between the wonderful world of marketing and the classic American road trip.
#15 Before you put the key in the ignition, be sure everyone agrees on where you want to go.
#14 Map your route and check periodically to be sure you haven’t gone off course.
#13 No vehicle is large enough to accommodate everything you want to take with you.
#12 Expect someone to ask “Are we there yet?” long before you reach your destination.
#11 Changing course when you hear “Are we there yet?” will only prolong the trip and wreak havoc with your schedule.
#10 That strange noise you hear just won’t go away, no matter how much you ignore it.
#9 Remember to allow time for the unexpected – whether a mechanical breakdown or an unplanned detour.
#8 Not all detours are bad – sometimes you even learn something.
#7 Familiar things in new environments can feel refreshingly different and exciting.
#6 If someone says they don’t feel right, it is best to stop, take a minute and find out what’s wrong.
#5 Don’t be afraid to ask a local for help, especially when the path is unexplored, unfamiliar or unclear.
#4 Never underestimate the power of plentiful snacks and well-timed “bio” breaks.
#3 There is never enough time or money to do everything you want to do.
#2 Really magical things can happen when you step out of your comfort zone.
#1 It is always easier to criticize the person behind the wheel than to actually drive yourself.
– Pam Alvord, EVP, Managing Director of Strategy & Operations