New and Improved: 15 Reasons Why Marketing Is Like a Road Trip

As the summer kicks into full gear and people everywhere are planning family road trips, I was inspired to update my previous blog, adding 5 more parallels between the wonderful world of marketing and the classic American road trip.

#15      Before you put the key in the ignition, be sure everyone agrees on where you want to go.

#14      Map your route and check periodically to be sure you haven’t gone off course.

#13      No vehicle is large enough to accommodate everything you want to take with you.

#12      Expect someone to ask “Are we there yet?” long before you reach your destination.

#11      Changing course when you hear “Are we there yet?” will only prolong the trip and wreak havoc with your schedule.

#10      That strange noise you hear just won’t go away, no matter how much you ignore it.

#9        Remember to allow time for the unexpected – whether a mechanical breakdown or an unplanned detour.

#8        Not all detours are bad – sometimes you even learn something.

#7        Familiar things in new environments can feel refreshingly different and exciting.

#6        If someone says they don’t feel right, it is best to stop, take a minute and find out what’s wrong.

#5        Don’t be afraid to ask a local for help, especially when the path is unexplored, unfamiliar or unclear.

#4        Never underestimate the power of plentiful snacks and well-timed “bio” breaks.

#3        There is never enough time or money to do everything you want to do.

#2        Really magical things can happen when you step out of your comfort zone.

#1        It is always easier to criticize the person behind the wheel than to actually drive yourself.

– Pam Alvord, EVP, Managing Director of Strategy & Operations

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Being driven means constantly moving forward, evolving and embracing the future. In that spirit, Kilgannon merged with Dalton Agency, headquartered in Jacksonville, Fla., in February 2012. The merger brought together the talents and energies of two exceptional shops and about 100 employees. Kilgannon is now known as Dalton Atlanta, and complements Dalton’s existing offices in Jacksonville, Orlando, Fla., Savannah, Ga., Tampa, Fla. and Columbia, S.C.
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